FAQ

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Security and Account FAQ

What is GoCampaigns?
GoCampaigns offers an automated online solution for direct mail campaign that allows real estate agents, builders, mortgage agents and direct lenders to create targeted direct mail campaigns quickly, and cost effectively.

What is "micro-targeting"?
With Micro-targeting you choose the attributes needed to reach out to prospect that best fit the buyer/seller profile.  Additionally micro-targeting is used to weed out unqualified prospects.

What is a campaign?
A campaign is any form of advertising designed to increase lead generation and sales. Our campaigns are pre-designed and target specific real estate and mortgage needs such as home buying, home selling, refinancing. Each campaign is built around attributes selected to maximize the results and achieve success. Once a campaign is initiated information is gathered, through multiple interface connection, with data providers. The end result is the finished, fully personalized, mail piece. Studies have shown that direct mail and email campaigns produce significant results and are two of the most successful marketing methods.

What is mass customization ( personalization)?
Mass customization means that every prospect letter in the campaign chosen will be fully personalized to the recipient based on the knowledge of the recipient. .Current technology provides minimal personalization of prospect name and address only. GoCampaigns provides software and services need to fully personalize every direct mail pieces. Personalization is achieved through information on prospects such as income, ethnicity, age range, home size, number of bedrooms and other demographic and property attributes. Our software analyzes this data and enables the production of mail pieces that provide information that is relevant to the recipient. Examples include telling, a renter how much of a property they can afford or, a homeowner the value of their home. Prospects are more likely to read and respond to messages that contain information about their individual interests and preferences. According to The Direct Marketing Association research and statistics, personalized direct mail campaigns that utilize variable data printing have proven to be extremely effective, particularly as the level of personalization leads to increased relevance.

Why should I consider GoCampaigns?
Direct mail typically requires many steps including lead acquisition, mailer design, cover letters, printing, and mail fulfillment (postage, bulk mailing). GoCampaigns automates the entire process, giving agents the power to produce hundreds of targeted mailers in a matter of minutes. Designed specifically for real estate agents and mortgage brokers, GoCampaigns is the perfect solution for automated, personalized direct mail advertising. Our suite of user-friendly tools will guide you through each step of your campaign from start to finish.

Are there any other company that offer this combination of services?
No There are numerous companies that offer some of our services, but none that offer all. There are printing companies that offer, lists, templates and print and mail fulfiment and lead sellers, who have partnered with print and mail fulfillment shops. None of these companies however offer our pre-designed campaigns or our full personalization.

How can I be sure I'm getting the most for my money?
GoCampaigns is a proven method for streamlining the direct mail production process. Our clients can expect, through full personalization, significant return on investment. On average, through personalization, you can expect an increase in client or prospect response by 3 to 10 times, and more (that’s 300% to 1000% and more!) client retention and increased R.O.I. for your marketing dollars.

Security/Account Information

How secure is my data?
GoCampaigns ensures the security of your data on several levels:

• Users receive individual license keys to access our servers.
• A new license key is generated every month for security purposes; this is an  automatic internal process that has no affect on users’ passwords. 
• Our servers are protected by Cisco routers and standard system administration policies. 
• Proprietary data is held in our database in an encrypted form accessed only by our server software.
• Internet access to sensitive page data is encrypted by a 256 bit SSL, governed by a certificate from Network Solutions.
  

Is the data safe from hackers?
The information is not stored on our system. No one can access your information through our system.

Would my data ever be sold to other companies? Are you storing MLS data on your server?
No.  All interactions are between our server software and your MLS. The information queried by an agent is used and discarded. It is not stored or saved on our site.

How am I billed for my subscription?
The subscription you select will be billed to your credit card.  You may choose to pay on a monthly basis or pay for a full year in advance.

How do I cancel my subscription?
You may choose to cancel your subscription at anytime. Simply log in and click on “Cancel My Subscription”.

Do you provide training and technical support?
Yes. Training and technical support is provided free of charge to GoCampaigns members during regular business hours, Monday – Friday, 9:00 am – 5:00 pm, Pacific Standard Time (PST).

What happens if I am not satisfied with your product?
GoCampaigns provides a 30-day money back guarantee.  If you are not satisfied with our product call us within the first 30 days to receive a full refund.

What are the system requirements?
Unlike other top products, the software platform is built in Java and will run on any system, PC, MAC, Linux or Unix.

If I decide to stop using your software can I remove my information?
Yes.  If you decide to unsubscribe to GoCampaigns, you can export the information in a tab-delimited Excel file format.

How often can I use a campaign that I have purchased?
The leads can only be used for one mailing.  Our data compilers conduct periodic spot checks to verify that prospects receive a one-time mailing only.