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retirees out of state campaign

Prospects are pre-qualified (targeted) by:
  • Zip Code & Zip Range to refine target search by area and radius
  • Age  (Select the age range that fits the profile of your ideal buyer)
  • Loan to Value (Select prospects who have the financial wherewithal through their home equity)
  • Ethnicity (Selection range is from any to multiple ethnic choices to refine target search);
  • Gender (Selection range is from any to male or female to refine target search)
  • Marital Status (Refine target search to choose married vs. single prospects)
  • Finished letter will provide prospects:
  • A purchase analyses based on modeled income
  • Images of NEW homes in prospects price range, for sale in the neighborhood
  • Monthly payments including property taxes, before and after federal tax benefits
  • Benefit:
  • An innovative way for builders to promote their developments in "sunshine states" such as California, Arizona, Florida, to retirees in cold climate regions such as New York, Michigan, Ohio, etc.
  • (click on example campaign letters below)

    cover letter
    formal