Auto Dealers Profiling Categories
We provide you with the following prospect profiling categories.
Soccer Mom 1 (Age 22 – 50) (Sex Female) (Married) (1+ Child) (Income $40k -$80k)
Soccer Mom 2 (Age 22 – 50) (Sex Female) (Married) (1+ Child) (Income $80k -$120k)
Blue Collar Male (Age 21 – 65) (Single) (Children Any) (Income $40k – $70k)
Blue Collar Female (Age 21 -65) Marital Status Any) (Children Any) (Income $30k - $60k)
White Collar 1 (Age 28 – 65) (Marital Status Any) (Children Any) (Income $40k - $80k)
White Collar 2 (Age 28 – 65) (Marital Status Any) (Children Any) (Income $80k - $120k)
White Collar 3 (Age 28 – 65) (Marital Status Any) (Children Any) (Income $120k - $180k)
White Collar 4 (Age 28 – 65) (Marital Status Any) (Children Any) (Income $180k - $220k)
Yuppie (Age 20 – 40) (Sex Any) (Marital Status Any) (Children Any) (Income $60k - $110k)
Retiree Male 1 (Age 55 – 80) (Marital Status Any) (Children Any) (Income $40k - $80k)
Retiree Male 2 (Age 55 – 80) (Marital Status Any) (Children Any) (Income $80k - $120k)
Retiree Female (Age 55 – 80) (Marital Status Any) (Children Any) (Income $30k - $90k)
Single Parent (Age 22 – 55) (Marital Status Any) (Children Any) (Income $40k - $80k)
Single Parent (Age 22 – 55) (Marital Status Any) (Children Any) (Income $80k - $120k)
Demographics of car buyers are available by make and model and can be used to profile prospects. You can create, and use, as many additional categories as you like.
Chevy Malibu (Male) (Age 20-48) (Married) (2 Child) (Income $50-$80)
Lincoln MKX (Male) (Age 36-78) (Marital Status Any) (Children)
